Do you want to learn how to strengthen a brand? Do you see opportunities to respond even better to customer needs? Will you bring the brand from 'nice to have' to 'need to have'? Then take the next step and sign-up for the Focus unit Branding at the Kronenburgh Business College in The Hague: "Blended Learning" (classroom and/or online) part-time courses for adults in economics. Read more about the training below.


Brands surround us in our everyday lives. People may judge others by their brand of car, their brand of clothes or the brand of drinks they consume. Brands can help give people identity and image. Because of this, marketing is often brand driven, with the objective of establishing a product (good or service) with a separate identity in consumers’ minds, making the product desirable, wanted and even needed. Messages are carefully crafted to build customer views and expectations of the products associated with the brand.
Constant advances in digital-based processes and systems, and changes in customer behaviour and their use of social media, present a challenge for businesses who work to maintain, develop or reinforce their brand identity. Businesses invest a huge amount of effort and resources to ensure that the customer recognises and responds to their brand identity in the right way.

What makes this training so interesting?
- Classroom and/or Online education (Blended Learning) and exam training;
- Provides an exemption within the programme Medewerker Marketing / Online Marketeer MBO4;
- Good balance of theory and practice: apply immediately;
- Motivated fellow students;
- Lecturers from the field;
- Afternoon and evening lectures: employer and employee invest together;
- Start and end of lectures outside rush hour;
- College building very easily accessible by public transport;
- Trained at Kronenburgh? Then you make the difference!

In short, all the advantages of private education: a solid education.



In this unit, you will consider the ways in which businesses use branding to achieve their marketing objectives and business aims. You will explore the ways in which branding influences the marketing mix and how brand-strategy recommendations are developed according to market needs.
This unit will support your continuing studies of branding through a marketing-related degree or a professional qualification. The unit will also give you the skills you need to progress to employment in a branding-related role.
Learning aims.

In this unit you will:
A Investigate the role of branding in a selected business
B Review how branding is used by a selected business
C Recommend changes to a brand for an existing product.



There are no entry requirements, but the best prior education is Marketing Basics.

We provide training at MBO4+ / HAVO5 / HBO1 level.


You can obtain the Kronenburgh Business College certificate. This certificate gives an exemption within our programme Medewerker Marketing / Online Marketeer KBC4 and the programme Medewerker Marketing / Online Marketeer MBO4.


Lecture times
13.30-20.50: 3 tutorials in the afternoon and 3 tutorials in the evening. A 10-minute break after each seminar. After the first 3 tutorials there is a big break and many students take a walk through the historic center of The Hague.

College days: on Thursdays.

Duration of training: 3 lecture days and exam.

Start: Thursday, November 7, 2024.

Classroom and/or online: Blended Learning
We provide the training in class in our building in The Hague. It is also possible to follow the lecture days online via Zoom.

Link to the lecture schedule: 2024-2025.

Time investment
Keep in mind that every half-day lecture requires at least one half-day preparation / homework; this is separate from the study time in preparation for the exam.

Participation in all lecture days is important. Practice shows that absence stands in the way of successful completion of a module and study delay is incurred and additional training costs are incurred.



Contact hours
3 lecture days of 6 lecture hours per lecture day + 1,5 hours for exams amounts to a total of 19,5 contact hours.

Tuition and Literature

Collegegeld € 545,00
Index Books € 45,00
Totaal € 590,00

Invoicing takes place via It is possible that the bibliography is adjusted and therefore prices change or that additional material costs are charged.

You bring your own laptop with the OfficeSuite (Word, PowerPoint and Excel).

Nice bonus
- No registration costs;
- No VAT on tuition fees;
- No arrangement costs;
- No reproduction rights fees.

Does the government support?

An employer can set off the training costs of employees for tax purposes.

Meer informatie?

Je kunt:

• bellen: +31 70 3998806
• mailen:
• langskomen: Dinsdagavond > Inloopavond
• meet online: mail e-adres en tijdstip en ontvang een ‘zoom’ uitnodiging