Next Small Business: Strategy and Branding

Next: Small Business: Strategy + Branding

What do I want to achieve with my company and how (Strategy)? What image do I want to have (Branding)? The products and services that you market as an entrepreneur must match what you radiate as a company. This way you are credible in the market and you can respond well to market demand. So sign-up for the Business programme Next: Small Business (Strategy + Branding).

As an entrepreneur you have to stay sharp, keep an eye out for what is happening in the market and anticipate in good time. Yet you are ruled by the issues of the day and you notice that you have no time at all for a moment of self-reflection. That is why this course focuses on the strategy of the company and how you communicate this with your customers (branding).

We provide the training in English.

You make two assignments.

What makes this training so interesting?
- Classroom and/or online education (Blended Learning) and exam training;
- This unit gives an exemption within MBO4 courses;
- Good balance between theory and practice: direct application;
- Motivated fellow students;
- Teachers from practice;
- Afternoon and evening lectures: part of working time and own time;
- Start and end of lectures outside rush hours;
- College building very easily accessible by public transport;
- Trained at Kronenburgh? Then you make the difference!

In short, all the advantages of private education: a solid education.


Enterprise Strategy
Is a successful enterprise just luck, is it about being in the right place at the right time, or do entrepreneurs have a vision, purpose and strategy to drive their idea forward?
An enterprise strategy will be developed by an entrepreneur, resulting in an idea morphing into profitable products and services.
In this unit, you will learn how to explore the feasibility and possibilities of an idea, product or service to establish it in the marketplace and in customers’ minds. Enterprises often have a motivating principle that the mission, strategy and objectives come from but enterprises must take account of a wide range of factors that will shape the success of any idea for a product or service. You will learn about the enterprise environment and what opportunities there are in the market to establish an enterprise. You will consider how to develop a coherent, integrated strategy that will involve looking at the idea in the context of the environment in which it will operate. You will consider the factors needed to scale up operations to support the stability and growth of the enterprise. You will review the enterprise strategy and assess whether it will be viable before deciding whether to develop it with the identified strategy, to implement a revised strategy or to abandon it. To complete the assessment task within this unit, you will need to draw on your learning from across your programme.

Brands surround us in our everyday lives. People may judge others by their brand of car, their brand of clothes or the brand of drinks they consume. Brands can help give people identity and image. Because of this, marketing is often brand driven, with the objective of establishing a product (good or service) with a separate identity in consumers’ minds, making the product desirable, wanted and even needed. Messages are carefully crafted to build customer views and expectations of the products associated with the brand.
Constant advances in digital-based processes and systems, and changes in customer behaviour and their use of social media, present a challenge for businesses who work to maintain, develop or reinforce their brand identity. Businesses invest a huge amount of effort and resources to ensure that the customer recognises and responds to their brand identity in the right way.
In this unit, you will consider the ways in which businesses use branding to achieve their marketing objectives and business aims. You will explore the ways in which branding influences the marketing mix and how brand-strategy recommendations are developed according to market needs.


There are no entry requirements, but the best prior education is Marketing Basics.

We provide training at MBO4+ / HAVO5 / HBO1 level.


You can participate in the Kronenburgh exams. You can obtain the Kronenburgh Business College certificate. This certificate gives an exemption within our programme Ondernemer Small Business KBC4 and the programme Ondernemer Small Business MBO4.


Lecture times
13.30-20.50: 3 tutorials in the afternoon and 3 tutorials in the evening. A 10-minute break after each seminar. After the first 3 tutorials there is a big break and many students take a walk through the historic center of The Hague.

College days: on Thursdays.

Duration of training: 6 lecture days and exam.

Start: Thursday, November 2, 2023.

Classroom and/or online: Blended Learning
We provide the training in class in our building in The Hague. It is also possible to follow the lecture days online via Zoom.

Link to the lecture schedule: 2023-2024.

Time investment
Keep in mind that every half-day lecture requires at least one half-day preparation / homework; this is separate from the study time in preparation for the exam.

Participation in all lecture days is important. Practice shows that absence stands in the way of successful completion of a module and study delay is incurred and additional training costs are incurred.



Contact hours
6 lecture days of 6 lecture hours per lecture day + 3 hours for exams amounts to a total of 39 contact hours.

Tuition and Literature
Kronenburgh tuition fee € 950,00
Study store literature € 50,00
Total € 1.000,00

Invoicing goes through Studystore.

It is possible that the bibliography is adjusted and therefore prices change or that additional material costs are charged.

You bring your own laptop with the OfficeSuite (Word, PowerPoint and Excel).

Nice bonus
- No registration costs;
- No VAT on tuition fees;
- No arrangement costs;
- No reproduction rights fees.

Does the government support?

You can apply for up to 1000 euros per year via the UWV: STAP budget. An annual total budget of 218 million euros is available for the scheme, divided over 6 application periods. On = gone, so be there on time!

An employer can set off the training costs of employees for tax purposes.

Meer informatie?

Je kunt:

• bellen: +31 70 3998806
• mailen:
• langskomen: Dinsdagavond > Inloopavond
• meet online: mail e-adres en tijdstip en ontvang een ‘zoom’ uitnodiging